Professional Background

In my corporate career, I work in B2B sales and merchandising strategy for a national activewear brand - and I absolutely LOVE it! I contribute to seasonal line development by identifying emerging trends, suggesting styles, silhouettes, prints, and color direction, and helping shape assortments that resonate with both retailers and end customers.

From there, I merchandise the collection into cohesive, sellable assortments and bring those strategies to market — partnering with major retailers as well as independent fitness studios and boutiques to drive strong sell-through and long-term growth.

At its core, my work is about understanding customer behavior, anticipating demand, and building product strategies that convert.

And that systems-driven thinking? It carries into everything I do — including motherhood. While a full time job can feel like a grind (especially when you have kids), it's a wonderful creative process and a true dream job. I feel very lucky to do what I love every day.

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